Rankmetrics – SEO Dashboard Platform

Overview

Rankmetricsis a web-based SEO platform that helps users track keyword rankings, estimate SEO campaign efforts, and monitor backlink quality — all in one minimal, intuitive dashboard.

It includes three core tools:

• Rank Tracker – Track keyword rankings across devices and countries
• SEO Intelligence – Estimate effort to rank for each keyword (content volume & domain authority)
• Backlink Checker – Analyze backlink quality and export toxic links for Google Disavow

My job was to design a clean and usable interface for all three tools — handling UX structure, dashboard layout, and the visualization of dynamic SEO data.

Design Process Summary

1. Understanding the Product & Context

• Conducted stakeholder interviews with multiple departments to gather expectations and understand the business structure
• Audited the existing site to identify usability gaps and SEO-critical pages
• Performed competitor analysis to benchmark structure, visual hierarchy, and service breakdown

2. Tackling Data Complexity

• Designed visualizations for keyword rank distribution, competitor comparison, and keyword difficulty
• Balanced detail and simplicity to avoid overwhelming users
• Created modular card layouts for easier scaling and navigation

3. UI Design Execution

• Adopted a minimal UI style for focus and readability
• Used progressive disclosure to show key metrics first, then deeper insights
• Created visual consistency across the 3 tools, even though their data types varied

4. Stakeholder Collaboration

• Stakeholder provided detailed product goals and insight into user pain points
• Iterated based on feedback, refining layout, labeling, and chart behaviors

Final Designs

Outcome

• Delivered a scalable dashboard structure with three integrated tools
• Simplified navigation and visual hierarchy for fast scanning of data-heavy content
• Set a foundation for development team to build and expand the platform