0–1 (Sefr o Yek) Website Redesign

Overview

0–1 (Sefr o Yek) provides internet access and communication solutions ranging from home connectivity to enterprise data center services. Their website had grown outdated both visually and structurally, making it harder for users to explore services or take action. I was brought in to redesign their website from the ground up — creating a new experience for both desktop and mobile that reflects their technical depth while keeping navigation clear and content SEO-friendly.

Design Process Summary

1. Discovery & Research

• Conducted stakeholder interviews with multiple departments to gather expectations and understand the business structure
• Audited the existing site to identify usability gaps and SEO-critical pages
• Performed competitor analysis to benchmark structure, visual hierarchy, and service breakdown

2. Information Architecture

• Created a new sitemap based on service groups:
• Internet Access (e.g. ADSL2+, VoLTE, Light Fiber)
• Data Center Services (e.g. Hosting, Rack Rental, Domains)
• Enterprise Services (e.g. VoIP, Bandwidth)
• Defined content types for each service page (benefits, specs, CTAs, FAQs)

3. Content Strategy & SEO Collaboration

• Worked closely with content creators from each department
• Audited all incoming copy for clarity and consistency
• Integrated SEO team feedback to preserve ranking from legacy pages

4. UI Design & Stakeholder Review Loop

• Designed service pages with clarity and actionability as top priorities
• Held feedback sessions with each department after their service page was designed
• Iterated on designs based on feedback to reach alignment across business units

Final Designs

Outcome

• Improved information hierarchy made the website easier to navigate across user types
• New design supported SEO continuity by maintaining structure and metadata relevance
• Positive feedback from stakeholders, particularly on how each service was clearly distinguished and visually supported